“We all have to eat. We all need shelter and clothing and that alone means that agriculture is not only important it’s vital. Every Australian wants safe, affordable, healthy food and quality fibre produced in an environmentally friendly way. Every Australian wants their food and fibre produced by people who care.”

A passion to link consumers with producers … to promote public understanding of farming, and the interconnectedness of health and nutrition and the agricultural sector … is the driving force behind Picture You in Agriculture.

Picture You in Agriculture celebrates the people and places behind the food and fibre that keep us alive. Our programs arm participants and the community with skills and knowledge to make informed health, nutrition and lifestyle choices.

Picture You in Agriculture showcases the diversity of careers and career pathway opportunities in the agriculture sector.

Programs created by Picture You in Agriculture involve activities that are genuine, contemporary, engaging, fun and full of hope for a sustainable future.

Our programs transcend traditional agricultural education programs by using a range of relevant media and messages. Future consumers interact with the programs on their own terms, using technology and multimedia to create meaningful engagement and leave enduring messages.

Since its inception Picture You in Agriculture has created initiatives including:

• The world-famous Archibull Prize, which sees schools across Australia receive a life-size fibreglass cow with instructions to create a piece of art around the challenges of feeding, clothing and housing the world
• An awards program celebrating the initiatives of Australian youth that sees the message of agricultural brilliance delivered directly to the next generation of consumers
• The Young Farming Champions program which sees young farmers partner with the next generation of consumers using social media, blogs, twitter, video and face to face initiatives to follow the progress of contestants as they compete at a series of events across Australia.