Picture You in Agriculture is building a smarter world of agriculture through the next generation.

We see people as agriculture’s greatest resource and our programs are supporting agriculture’s succession plan by:

1. Identifying and training agriculture’s emerging leaders who we call Young Farming Champions. We provide our Young Farming Champions with a smorgasbord of opportunities to apply what they learn and multiply their impact.
2. Attracting the best and the brightest to the agriculture sector through our in-school programs. The Archibull Prize and Kreative Koalas.

Our programs are building the capacity of our emerging leaders and the young people we work with in schools to:

• Change and adapt to climate and global change drivers.
• See the big picture.
• Drive agriculture forward.

What we do and who we do it with

Picture You in Agriculture’s (PYiA) overarching aim is to support young people to thrive in business and life. This is achieved through our cornerstone program Young Farming Champions (YFC) and by engaging with the next generation in primary and secondary schools.

The YFC program identifies and nurtures young agricultural professionals and equips them with the skills to:

• Connect and collaborate with the next generation of consumers and
• Advocate for, and drive change in, the Australian agricultural sector.

The YFC partner with PYiA to deliver our primary and secondary school programs that empower young people to design and implement sustainability action projects through the lens of agriculture.

The Archibull Prize and Kreative Koalas -Design a Bright Future Challenge are connecting learning to:

• Real world issues.
• Real world people.
• What young people value.

Our programs:

• Engage young agriculturalists and future consumers in conversations about their vision for the future of food and farming and their role in it.
• Are linked to all the key learning areas in the Australian curriculum as well as the general capabilities (employability skills) and the three cross curriculum priorities.
• Help deliver the Alice Springs (Mparntwe) Education Declaration goals.

In the process we are giving young Australians agency and a voice.

Young people may only be 20% of the population but they are 100% of our future.

“Picture You in Agriculture believes in attracting the best and brightest young people to agriculture. We equip them with the skills needed to navigate the world, give them confidence to share their stories and support them to take on leadership positions, all while contending with the many changes life will throw at them.”

Our mission is to put young people at the centre of the learning and doing experience.
We are taking the next step to ensure young people are getting a seat at the decision making table, feel informed and are actively engaged in the conversation and have the skills and knowledge to put their ideas into action.

Working closely with experienced leaders, Picture You In Agriculture uses cross-generational mentoring to foster the knowledge, skills and teamwork mentality necessary to lead and support.

Read more about our four cornerstone programs that are cultivating youth leadership through a flow-on affect from primary and secondary school students, to young achievers and ultimately to future leaders.

Cultivating Youth Leadership

the archibull prize

Engages secondary school students in agriculture and sustainability awareness, understanding behaviour change and action through art, design, creativity, teamwork and project development. Aligned to the United Nations Sustainable Development Goals (SDGs), the program inspires teachers, students, and their communities to become changemakers. Students are connected to young people working in agriculture and over two school terms students design, deliver and report on a Community Action Project. The students create an SDG inspired artwork on a life size fibreglass cow, a community behaviour change project and a digital communication piece articulating the students’ learning journey.  An awards ceremony brings hundreds of students together to celebrate the schools’ achievements.  The program’s success is due to the collaboration of students, teachers, parents, business and community sustainability and agricultural industry experts.  The program’s legacy lives on beyond the project’s lifespan, encouraging long term behaviour change.

kreative koalas

Design a Bright Future Challenge

A primary school program using the United Nations Sustainable Development Goals and a cache of community experts to assist students on a journey of sustainable living, while building collaborative partnerships with others in the community such as government, business and industry.

Young Farming Champions

Young people working in the agriculture sector are trained, mentored and given skills under the guidance of some of Australia’s top media, consulting and social licence experts. These young people then have the confidence to share their stories with schools, with community, with industry and with government.

Innovation Hub

At Picture you in Agriculture we believe empowered young people have the capacity to solve tomorrow’s problems today. The Innovation Hub is a Young Farming Champions alumni community of practice for individuals and groups to build an innovation mindset, explore new ideas, collaborate, experiment and accelerate learning applied to a real-world project that nurtures a bright future for agriculture.